◆Visual Communication Design and Production
A first-class specialty in the province
Length of schooling: 3 years
Educational objectives: To cultivate excellent and practical technical talents in graphic ads design with all-round development of moral, intellectual, physical education, with good professional quality, practical ability, and innovation and entrepreneurship awareness, having a good command of the necessary cultural basic knowledge and expertise of visual communication art design, engaged in visual communication art design in various design departments, with good professional quality, practical ability and innovation and entrepreneurship awareness, with a comprehensive view of the workplace and creative ability, familiar with the graphic ad planning and design, and equipped with specialized design skills.
Main courses: Form Representation, Color of Design, Design Creativity Training, Brief History of Design, Graphic Layout Design Software, Constitution Design, Professional Material Collection and Sketching, Font Design, Illustration Design, Page Layout Design, Logo Design, Graphic Design, Offset Printing Comprehensive Training, Poster Design, Packaging Design, Graphic Advertising Project Design Comprehensive Training, Book Binding Design, Brand Promotion, Print Design and Production Comprehensive Training.
Employment orientation: The graduates are mainly engaged in advertising planning and design, art design and production, computer graphic and image processing, layout editing and printing production in professional advertising companies, design departments of large enterprises, news media departments, publishing and printing units.
Faculty: Among the full-time teachers, we have 2 associate professors and 9 masters. We also have ample part-time teachers from the industry and enterprises. The teaching team is optimally structured, with reasonable echelon, high proportion of teachers with bi-expertise, and strong teaching and scientific research ability,
Experimental and training conditions: We have Print Design Training Room, Cultural and Creative Design Studio, Advertising Creativity Training Room, Packaging Design Training Room, Brand Design Training Room, Media Development Training Room, Experimental Design Training Room, with the total area of training rooms reaching
Main achievements: With outstanding teaching and scientific research capabilities, the specialty team completed 1 project sponsored by the National Social Science Fund of China and 5 provincial and ministerial projects, published more than 20 professional core papers; in the past three years, we guided 4 college students practical innovation training projects in Jiangsu, and won several gold, silver and bronze awards in Creative China, Invention Cup and other competitions; we won 1 third prize of the provincial Excellent Graduation Design, 2 gold medals in the Excellent Young Teachers Teaching Competition of the Vocational Education and Teaching Steering Committee, and 3 silver awards of graduation design; in 2014, 8 sets of graduation design works from Visual Communication specialty went to Taiwan Shu-Te University to participate in the joint exhibition of graduation design works of two colleges, and received wide acclaim from the society.
Main employers: Nanjing Bozhan Culture Media Co., Ltd., Nanjing Yiqianlingyi Advertising Media Co., Ltd., Nanjing Qiushui Culture Media Co., Ltd., Langshi Printing Co., Ltd., etc.
