◆E-commerce Technology
Length of schooling: 3 years
Educational objectives: This specialty aims to cultivate trans-disciplinary applied talents of “business marketing + computer application”. Under the premise of mastering the knowledge of business and trade such as e-commerce and network marketing, the students learn to use modern computer software and hardware technology to solve practical problems in the process of e-commerce operations. The specialty aims to cultivate high-quality technical talents mainly mastering e-commerce visual technologies (including product shooting technology, image processing technology, video editing technology), e-commerce software technologies (including business website construction technology, business software development technology, mobile commerce technology) and e-commerce new technologies (including 3D modeling technology, virtual reality technology, new retail technology) and other capabilities, geared to large and medium-sized manufacturing enterprises, commercial and trading enterprises, engaged in e-commerce designing, e-commerce website construction, new retail solution design, e-commerce marketing, etc.
Main courses: The main specialized courses include Introduction to E-Commerce, Internet Marketing, Fundamentals of Programming, Object-oriented Programming, Business Database Application, HTML and Web Design, Web Frontend Technology, Dynamic Business Website Design and Development, Visual Marketing Innovative Design, Product Shooting, New Media technology, 3D Animation Design, VR Application Technology, New Retail Technology, Online Store Construction and Operation Training, E-commerce Visual Technology Training, Comprehensive Training of Business Website Design and Development, E-commerce Virtual Reality Technology Training, Comprehensive Training of New Retail Technology Application, On-post Practice and Graduating Project.
Employment orientation: Geared to large and medium-sized manufacturing enterprises, traditional industrial and commercial enterprises, e-commerce operating enterprises, software development enterprises and multimedia production enterprises in Jiangsu Province and the Yangtze River Delta region, the graduates are engaged in e-commerce platform construction, website maintenance, online store decoration, e-commerce content editing, business data analysis, network marketing, customer relation management, e-commerce virtual reality, e-commerce project management, etc.
Faculty: Among the full-time teachers, we have 4 associate professors, 2 doctors, 7 masters, 4 teachers with bi-expertise, and 1 teacher of the provincial 333 Project. We also have ample part-time teachers from the industry and enterprises.
Experimental and training conditions: We have 2 E-commerce Technology Training Rooms mainly for basic e-commerce technology training, 2 Digital Media Technology Training Rooms for professional graphic design, 2D and 3D animation production and video editing, and 1 E-commerce Visual Technology Training Room for product picture and video shooting as well as social services. In addition, we also have E-commerce Website Construction Training Room and Baidu Internet Marketing Laboratory, etc., providing a strong guarantee for the practice and training for the students of this specialty.
Main employers: Suning.com, JD.com, State Grid Customer Service Center, Beijing Northern Information Technology Co., Ltd., and Nanjing Lvdengxia Trading Co., Ltd., etc.
