◆Chain Business Management
Length of schooling: 3 years
Educational objectives: To cultivate high-quality skilled talents with all-round development of moral, intellectual, physical and aesthetics education, with good professional quality, practical ability, and innovation and entrepreneurship awareness, geared to commercial enterprises, especially chain enterprises, mastering economy, management, marketing, retail, exhibition, promotion, information management, and other knowledge, with strong hands-on skills and relevant professional qualifications, capable of fully grasping relevant skills of commercial retail enterprises, especially chain retail enterprises, understandingthe cutting-edge theories and methods in this field, engaged in store managers, group leaders, category management, promotion, procurement, logistics and distribution, customer relations, and other management work of chain enterprises.
Main courses: We offer Fundamentals of Economics, Principles of Management, Accounting and Financial Management, Statistics, Marketing, Retail Management, Store Management, Sales Management, Information Management and other major courses, as well as Enterprise Management Simulation Training, Marketing Comprehensive Training, Marketing Planning Comprehensive Training, On-the-job Practice in the Enterprise and other courses.
Employment orientation: Store managers, group leaders, category management, promotion, procurement, logistics and distribution, customer relations, and other management work of chain enterprises.
Faculty: Among the full-time teachers, we have 2 professors, 5 associate professors, 4 doctors, 8 masters, 6 teachers with bi-expertise, 1 Huang Yanpei Outstanding Young Teacher of the Institute, and 1 “Outstanding Backbone Teacher of the provincial “Qinglan Project”. We also have ample part-time teachers from the industry and enterprises.
Experimental and training conditions: We have domestic first-class ERP Enterprise Management Sand Table Simulation Training Room,
Main employers: Shanghai Starbucks Coffee Co., Ltd., Eju (China) Real Estate Co., Ltd., Jiangsu Daselea Food Chain Company, Suguo Supermarket Co., Ltd., Suning.com, and Heheyuanyuan Food Chain Company, etc.
Main honors: The first prize of the National Finals in the National College Students’ Enterprise Operation and Management Sand Table Simulation Competition, and the second prize and third prize in the National Retail Star Competition held by the China Chain-Store & Franchise Association for many years in a row.
