◆Automobile Marketing and Service
Length of schooling: 3 years
Educational objectives: To cultivate high-quality technical talents with all-round development of moral, intellectual, physical and aesthetics education, with good professional quality, practical ability, and innovation and entrepreneurship awareness, geared to all kinds of enterprises, mastering the basic knowledge of automobile performance, automobile structure and automobile electronic control, with strong hands-on skills and operational ability of relevant professional qualifications, capable of fully grasping the basic skills of automobile technical services and automobile marketing, understanding the basic knowledge of automobile inspection, engaged in the marketing of automobile and auto parts, appraisal and evaluation of used cars, auto insurance and claims, automobile beauty and decoration.
Main courses: Mechanical Drawing and CAD, Fundamentals of Automobile Machinery, Hydraulic and Pneumatic Transmission, Electrical and Electronic Technology, Introduction to Automobile, Electronic-controlled Engine Technology, Automobile Chassis Construction and Maintenance, Automobile Electrical and Electronic Control Technology, Fundamentals of Automobile Application, Innovative Application of Automobile Service Etiquette and Communication Skills, Consumer Psychology, Automobile Marketing Practices, Automobile Decoration and Beauty, Auto Insurance and Claims, Used Vehicle Appraisal and Evaluation, Automobile Laws and Regulations, Automobile Construction Comprehensive Training, Automobile Etiquette Comprehensive Training, Automobile Marketing and Service Comprehensive Training and Innovative Practice.
Employment orientation: Automobile sales, after-sales service, operation management, accessories marketing, maintenance reception, insurance and claims, automobile decoration and beauty, used vehicle appraisal and evaluation, automobile inspection and diagnostic equipment sales and technical service of the industries related to automobile marketing and service.
Faculty: Among the full-time teachers, we have 1 professor, 2 associate professors, 2 doctors, 3 masters, and 4 teachers with bi-expertise. The teaching staff is reasonably structured, with high teaching competency and strong scientific research ability. At the same time, we have ample part-time teachers from the industry and enterprises.
Experimental and training conditions: We have several training bases totaling 2850 square meters, 7 training vehicles, and 7 functional training areas, with the teaching experimental equipment totaling more than 5 million.
Main employers: Nanjing Branch of Shanghai Volkswagen Automobile Co., Ltd., Nanjing Yongda Landrover Automobile Sales and Service Company, Suzhou Zhongjie Automobile Sales and Service Co., Ltd., Zhenjiang Zhongjie Automobile Sales and Service Co., Ltd., Nanjing CV-HS Auto Parts Co., Ltd., Nanjing Dayou Automobile Trading Co., Ltd., Pacific Insurance Company, China Life Insurance, 4S shops of various brands.
